226% Increase in Sales Since 2025.
Behind the brand
Active Clo is a UK-based premium sportswear retailer stocking rare, hard-to-find activewear and the latest in trend footwear.
Stocking heavyweight names including Asics, Nike, Berghaus, Under Armour and Trailberg, the brand sits at the intersection of performance, comfort and culture - known for fast-moving drops, bestseller-led collections and a strong "true to size" promise.
Partnering with Daily Media in 2024, Active Clo leveraged data-driven Meta campaigns and creative-led storytelling to drive a 226% increase in sales - turning seasonal drops like the Asics and Icon sets into consistent, scalable revenue.
The problems we faced
Crowded Sportswear Market
Standing out in a saturated category dominated by modern sportswear brands while keeping a distinct, premium identity.
Underperforming Paid Social
Existing Meta activity lacked creative variety and a structured testing framework, inflating CPA.
Inconsistent Sales Cadence
Revenue spiked on drops then went quiet, making months unpredictable.
How we did it
Full Audit & Always-On Framework
Full audit of existing Meta activity and a clear always-on framework to maximise every campaign that followed.
Creative-Led Testing
High-volume video ads, product and lifestyle hooks tested weekly to find scalable winners - 40+ creatives a month.
Drop-Day Amplification
Engineered launch playbooks with teasers, warm-ups and same-day retargeting to maximise sell-through.
The Journey: Challenges, Solutions & Milestones
From a niche sportswear retailer to a scaled UK powerhouse - every milestone, paired with the problem we faced and the solution we deployed.
Partnership Begins
Daily Media onboards Active Clo, auditing existing Meta activity and mapping out a full-funnel always-on framework.
Day 1: Creative Engine Launched
Rolled out a high-volume creative testing programme - UGC, product-focused and lifestyle hooks built around the Asics Collection.
Drop-Days and Quarter Roadmaps
Coordinated teasers, warm-up campaigns and same-day retargeting turned individual drops into peak revenue events.
226% Sales Growth
Active Clo scales from drop-dependent revenue to consistent, predictable monthly growth - a 226% sales increase since partnering.
The Creative: Product-Led Storytelling
From the Asics Sport Run 3-Piece Windrunner to the Icon and Seamless sets, we built scroll-stopping creative around Active Clo's bestsellers - pairing studio-grade product shots with lifestyle hooks engineered for Meta's feed.
226% Increase in Sales
226%
Sales increase since partnering
8+
Peak ROAS achieved through always-on Meta campaigns
20%
Conversion rate increase through landing page optimisation
60%
Returning customer increase through retention strategy
Ads we built
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