£3M+ Generated since partnering for Drip Unique UK.
Behind the brand
Drip Unique UK is a sportswear reseller specialising in bringing exclusive Nike, ASICS, Berghaus, Montirex and Trailberg products to the UK market.
Established in 2022 by childhood friends and business partners Dom and Alex. Their shared love for sports and being active, having both competed at a high level during their teenage years, fuelled their desire to build Drip Unique UK.
Initially starting out selling via Instagram, they launched their first website in early 2023. By late 2023, the team partnered with Daily Media to rebuild their performance engine across Meta Ads and Klaviyo - aligning creativity, spend, and data into one unified system built for sustainable growth.
The problems we faced
No Proper Campaign Structure
There was no desired funnel structure to consistently push consumers down the sales funnel. It typically takes the end consumer to see your ad 7x before they make their first purchase. If you're running a cold sales campaign and averaging a frequency around 2, the stats say the majority of people seeing your business for the first time aren't converting.
Lack of Creative Testing
The ad account lacked any form of creative testing, so as ads fatigued there was nothing to fall back on - which delivered inconsistent results.
Lack of Budget
As a small independent business juggling business and marketing expenses, there wasn't masses of budget allocated to content creation.
Audience Strategy
Targeting lacked segmentation and clarity, reducing efficiency in reaching qualified customers.
How we did it
Restructuring Meta Campaigns
We rebuilt the whole account. Started collecting data from a cold sales campaign, then filtered warm leads into a retargeting campaign which helped lower CPA.
Tip: High frequency in a cold sales campaign can cause early ad fatigue. If you find warm prospects, run retargeting campaigns. This way it's easier to convert and you'll naturally see slower ad fatigue with higher frequencies to close conversions.
Short-Form Creative Strategy
We helped shape highly engaging, short-form videos tested daily to identify scalable winners. We trialled and tested multiple creative types to find a cost-effective way of turning simple camera work into high-converting paid media, anchored around Nike product hooks.
Holistic Measurement Framework
Tracking MER, CAC, NCAC, AOV and CVR business-wide instead of living inside the ad account - so every decision was backed by full-funnel data, not surface-level ad metrics.
Audience Strategy Rebuilt
Restructured targeting around qualified buyer signals and intent, layering broad Manual and Advantage+ campaigns with sharply segmented retargeting pools.
Klaviyo: The Problems We Faced
Inefficient Foundation
The Klaviyo account lacked structure in key areas - welcome flows, abandoned cart, post-purchase and win-back sequences were either missing or underdeveloped.
Lack of Testing
There was no testing in the account across send times, subject lines, hooks or offers - which caused inconsistent results and no clear path to scaling what worked.
Low Subscriber Capture
Warm paid traffic was leaving the site without being captured. Without optimised sign-up forms or pop-ups, valuable contact details from ad traffic were slipping through the cracks.
No Win-Back Strategy
Repeat purchases were left to chance. With no post-purchase nurturing or win-back automations, lifetime value was being left on the table.
Klaviyo: How We Did It
Klaviyo Integration & Retention
We restructured the Klaviyo setup to develop key areas of the buyer journey - welcome, abandoned cart, post-purchase and win-back flows all built to work together as one retention engine.
Systematic Testing
Testing send times, headlines, hooks, offers - the list goes on. Once we find winners, we rinse them. This turned Klaviyo into a predictable revenue driver instead of a guessing game.
Optimised Subscriber Capture
Deployed optimised capture forms to convert warm paid traffic into subscribers, then fed them straight into segmented flows to maximise the value of every ad click.
Segmented Re-engagement & Post-Purchase Flows
Built segmented re-engagement, abandoned cart and post-purchase sequences designed to maximise customer lifetime value and turn one-time buyers into repeat customers.
Hit 7 Figures since partnering
424%
Revenue Growth - Total revenue growth since partnering
237%
Orders Increase - Massive uplift driven by improved targeting and high-converting creative
50%
AOV Increase - Average order value grew through upselling and Klaviyo sequences
£3M+
Revenue Generated - 7 figures attributed from Meta paid ads and Klaviyo
£100k+
Meta Ad Spend - Deployed across always-on campaigns
10.34
Average ROAS - Achieved across all Meta campaigns
£12.92
Average CPA - Cost per acquisition across all Meta campaigns
Ads we built
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