£0 to £85k/mo for SourcedInUK.
Behind the brand
SourcedInUK is a premium sportswear brand offering carefully curated collections of high-quality athletic and lifestyle apparel.
Starting from zero online revenue, the brand had strong product-market fit but lacked the digital infrastructure and advertising strategy to scale effectively.
In 2024, SourcedInUK partnered with DLY to build their entire digital growth engine from the ground up - transforming from a brand with no pixel data to consistently generating £85k per month and over £1 million through strategic Meta advertising.
The problems we faced
Zero Online Revenue
The brand had no established online sales channel, relying entirely on offline and organic social efforts to generate income.
No Advertising Infrastructure
There were no existing ad accounts, pixel data, or conversion tracking in place - everything needed to be built from scratch.
Unproven Digital Market Fit
While the product resonated in person, it was unclear how the brand would perform in a competitive online advertising landscape.
Limited Creative Assets
The brand lacked the volume and variety of creative assets needed to run effective paid advertising campaigns at scale.
How we did it
Ground-Up Infrastructure Build
Set up Meta Business Manager, ad accounts, pixel tracking, and conversion API from scratch - creating a solid foundation for data-driven advertising.
Creative Production Pipeline
Developed a systematic creative production process, producing high-converting UGC, product showcases, and lifestyle content on a weekly cadence.
Phased Scaling Strategy
Started with small budgets to validate audiences and creatives, then systematically scaled winning combinations while maintaining strong ROAS.
Retention & Repeat Purchase Focus
Built retargeting funnels and email capture strategies to maximise customer lifetime value and drive repeat purchases from day one.
From Zero to £85k/mo
£100k+
Spent on Ads - Total ad spend deployed across always-on campaigns
£1M+
Revenue Generated - 7 figures attributed from Meta paid ads and Klaviyo
£18.01
Cost Per Purchase - Cost per purchase across all Meta campaigns
8.81
Average ROAS - Achieved across all Meta campaigns
Ads we built
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