Increased monthly revenue by over 1,000% for Aktivo Sports.
Behind the brand
Daniel, the founder of Aktivo Sports, launched a retail sportswear brand named DLTHEPLUG in July 2023. We partnered together at the beginning of September and after one month of working together, we all agreed that Daniel required a rebrand to achieve the heights he envisioned.
Leaving DLTHEPLUG behind, Aktivo Sports was founded in October 2023 with the goal of not only selling sportswear but also pushing a healthy, diverse, and sustainable lifestyle.
From that point forward, Daily Media and Aktivo built a performance engine on Meta - turning a fledgling sportswear brand into a consistently scaling e-commerce operation.
The problems we faced
Brand Identity Reset
The original DLTHEPLUG identity wasn't positioned to scale, requiring a full rebrand to Aktivo Sports before paid media could meaningfully perform.
Low Consumer Awareness
As a new sportswear brand, Aktivo had little organic reach or recognition in the UK market and needed paid acquisition to drive qualified traffic.
No Retargeting Infrastructure
Without sufficient pixel data or warm audiences, there was no framework in place to convert browsers into repeat customers.
Standing Out in a Crowded Market
Competing against established sportswear retailers with bigger budgets meant creative had to work harder to capture attention and trust.
How we did it
Cold Traffic Awareness Campaigns
Launched our first Meta campaign to drive consistent qualified traffic to Aktivo's online store, exposing the brand to researched audiences across the United Kingdom.
Disciplined Scaling on Proven ROAS
Held a 15 ROAS over the first three months of working together and gradually scaled ad spend to gain a competitive edge once performance was proven.
Retargeting Built on Real Data
Once enough pixel data was captured, we launched a retargeting campaign on top of the cold-audience reach campaign - focused on customer retention and bringing previous visitors back to purchase.
Retention-First Creative Strategy
Creative and messaging were geared toward driving returning customers, which lifted the returning customer rate by 31% and improved overall account efficiency.
Over 1,000% revenue growth
1,100%
Increase in total sales value vs August 2023
1,200%
Increase in online store sessions
1,900%
Increase in total orders
£220k+
Total sales value generated through Meta ads
£55k
Record monthly revenue in November 2023
1,500+
Orders reported across Meta ad campaigns
15 ROAS
Consistently achieved across the first three months
31%
Increase in returning customer rate via retargeting
Ads we built
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