2400% Increase in Online Sales for Deluxe Fashion.
Behind the brand
Deluxe Fashion is a premium sportswear reseller selling high-end athletic and lifestyle brands such as Berghaus, Nike, Asics and more.
Deluxe launched their website in the summer of 2023, after building up a large online presence and selling via Snapchat and WhatsApp organically.
Deluxe and Daily Media became partners in August 2023 - that month Deluxe had generated £5,000 in revenue.
The problems we faced
Minimal Online Sales
Despite strong sales on other platforms, the brand's website was newly launched so they lacked customer data.
No Paid Advertising History
The brand had never run paid ads before, so there was no campaign structure, no pixel data or winning ad creatives.
Competitive Market Position
Operating in the premium sportswear space online meant competing against established e-commerce brands with significant advertising budgets.
Website Conversion Gaps
The online store needed optimisation to convert the traffic that paid advertising would drive, from product pages to checkout flow.
How we did it
Product-Led Creative Strategy
Tested product-led creative to find best selling items.
Aggressive Testing Framework
Ran systematic A/B tests across audiences, creatives, and placements to rapidly identify winning combinations and scale them efficiently.
Full-Funnel Campaign Build
Structured campaigns from cold prospecting through to warm retargeting, ensuring every stage of the customer journey was covered with relevant messaging.
Data-Driven Budget Scaling
Used performance data to strategically increase budgets on winning campaigns while maintaining strong ROAS, maintaining our target ROAS of 10x and keeping the CPP below £20.
2400% Increase in Sales
2400%
Sales Increase - Increase in online sales since partnering with Daily Media
10x
Average ROAS - Average return on ad spend across all campaigns
£20
Cost Per Purchase - Average cost per purchase achieved across all campaigns
Ads we built
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