Scaling Primo Sports to £100k/mo.
Behind the brand
Primo Sports UK is a premium sportswear retailer that was newly acquired and largely dormant before partnering with Daily Media.
With a strong product catalogue but minimal digital presence, the brand needed a complete performance marketing overhaul to unlock its potential and drive consistent online revenue.
Daily Media stepped in to build a full-funnel advertising strategy from the ground up, transforming Primo Sports into a consistently profitable e-commerce operation.
The problems we faced
Dormant Brand Revival
The brand had been largely inactive with minimal online sales, requiring a complete digital marketing rebuild from scratch.
No Existing Customer Data
Without historical purchase data or pixel tracking, building effective audiences and targeting strategies presented a significant challenge.
Competitive Market Entry
Entering the premium sportswear market against established competitors with larger budgets and stronger brand recognition.
Building Trust from Zero
With no social proof or customer reviews, establishing credibility and driving first-time purchases required strategic creative approaches.
How we did it
Ground-Up Campaign Architecture
Built a complete Meta advertising infrastructure from scratch - pixel setup, conversion tracking, and a structured campaign hierarchy designed for scalable growth.
Aggressive Creative Testing
Launched extensive creative testing cycles with product-focused imagery, lifestyle content, and UGC to rapidly identify winning ad combinations.
Strategic Audience Building
Used interest-based targeting and competitor analysis to build initial audiences, then progressively layered in lookalike and retargeting audiences as data accumulated.
Scaling Framework
Implemented a systematic scaling approach - increasing budgets on proven campaigns while continuously testing new creative and audience combinations.
£100k/mo Revenue Achieved
£100k
Monthly revenue achieved from a previously dormant company
4x
Average ROAS maintained across all campaigns
200%
Revenue growth within the first 6 months
50%
Reduction in customer acquisition costs through optimisation
Ads we built
Ready to take control?
Free audit. Zero commitment. In one call, you'll know exactly where your growth is stuck and how to fix it.