£100k+ Generated in December 2025.
Behind the brand
Unlock Luxury UK is a designer clothing & activewear retailer offering multiple high-quality garments to men and women across the UK.
With a curated selection of high-end pieces, Unlock Luxury positions itself as the go-to destination for accessible luxury fashion, bridging the gap between premium brands and everyday wear.
Partnering with Daily Media in 2025, the brand leveraged strategic Meta advertising to drive a record-breaking December, generating over £100k in revenue during the peak shopping season.
The problems we faced
Inconsistent Revenue
Struggling to maximise the Meta ad platform to achieve stable month-on-month growth and the critical Q4 shopping window and deliver record-breaking results during the most competitive advertising period of the year.
Premium Positioning Challenge
Balancing aspirational brand messaging with performance-driven advertising to maintain luxury appeal while driving conversions.
Rising Ad Costs in Q4
Navigating significantly increased CPMs and competition during Black Friday and Christmas periods while maintaining profitable ROAS.
New Partnership Ramp-Up
As a new client in 2025, quickly understanding brand voice, audience, and product catalogue to deliver immediate results.
How we did it
Q4 Campaign Strategy
Developed a comprehensive plan with phased budget allocation, early warm-up audiences, and peak-period scaling. Applying this strategy allowed us to achieve £100k+ in Black Friday and Christmas campaigns alone.
Luxury Creative Direction
Produced high-quality ad creatives that maintained the premium brand aesthetic while incorporating urgency and offer-driven messaging for seasonal campaigns.
Advanced Audience Segmentation
Built detailed audience segments targeting luxury fashion enthusiasts, competitor brand followers, and high-intent shoppers with tailored messaging.
Real-Time Optimisation
Implemented daily monitoring and rapid optimisation during peak periods, reallocating budget to top-performing campaigns and pausing underperformers immediately.
£100k+ Generated in December
£100k+
Revenue generated in December 2025 alone
5x
Peak ROAS achieved during Q4 campaigns
300%
Revenue growth compared to previous months
45%
Reduction in cost per acquisition through strategic targeting
Ads we built
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