Generated over £400,000 in revenue for Vector Designer Clothing.
Behind the brand
Vector Designer Clothing is a UK-based designer clothing retailer. Founded in January 2020 with a vision to provide authentic designer menswear at affordable prices, Vector's mission was to supply luxury menswear to consumers below RRP.
They accomplished this by maintaining a purely online presence - eliminating the need for a physical brick-and-mortar store, allowing them to keep prices low and pass the savings directly on to their customers.
Partnering with Daily Media, Vector turned a previously stalled Meta paid advertising operation into a consistent performance engine driving qualified traffic, profitable acquisition and repeat purchases.
The problems we faced
Struggling to Scale Meta Ads
Before partnering with Daily Media, Vector had trouble scaling their Meta paid advertising - spend was inconsistent and returns were unpredictable.
Blended Acquisition & Retention
Past campaigns mixed cold and warm audiences in the same funnels, making it impossible to identify where revenue was actually being generated.
Unproven Audience Segments
Vector stocks a wide range of luxury brands but had no clear data on which audiences, creatives or copy converted best.
Thin First-Purchase Profitability
Acquisition costs were eating into margin on first orders, leaving little room to scale aggressively without hurting profitability.
How we did it
Full Historical Data Audit
We analysed every past campaign Vector had run, mapping out what spend produced what return - giving us a clear baseline before any new budget went live.
Separated Acquisition & Retention Funnels
Cold-traffic and warm-audience campaigns were split into dedicated funnels with their own objectives, creative and KPIs - so each channel could be scaled on its own merits.
Broad-Reach Testing Campaign
We launched a broad reach campaign as a controlled testing environment for audiences, creatives and copy - pinpointing the lucrative market segments for the designer brands Vector stocks.
Aggressive Split-Testing for Profitability
Through disciplined split-testing of hooks, formats and offers, we significantly lifted first-purchase profitability - unlocking the headroom required to scale spend confidently.
£400k+ generated through Meta
£400k+
Generated through Meta paid ad campaigns
£50k+
Total ad spend invested on Meta
71%
Increase in online store sessions
Ads we built
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